Why Chatbots Will Change How We Do Business

Chatbots are the newest innovative topic on the market right now. They not only enhance marketing, but are guaranteed to help attract new leads if executed properly.  But as with any new marketing technology, there are best practices that must be followed or you can certainly risk tarnishing your brand.   Chatbots bring a new level of sales and marketing automation and are simply genius if you ask us. But what are they and what makes them so special?  In this post, we will completely break down what bots are and the impact they are going to make in our future world. In simplest terms, bots are an automated service that make your job a lot easier. They are often used in messengers on social media to auto-reply to inquiries or to reach out to…

The Secrets to Setting Goals & Benefitting

Setting goals for yourself and your business is a task that we are all familiar with, yet most of us struggle with at times. You may set a goal to complete a specific presentation, to address a concern in a business meeting, to reach out to customers, or maybe to “be rich” one day. We are constantly setting goals for ourselves but do we truly understand the importance of these goals? Furthermore, are you setting goals properly? Do you truly understand the benefits of setting these goals or are you just setting them in hopes that it will encourage you complete things you hope to obtain in the future? The guidelines to setting goals should always be centered around S.M.A.R.T. goals. This stand for,                     S-…

Why We Love Podcast and Think You Should Too

What’s all the buzz about with podcasting these days? Podcasts have been around in many forms for decades.  So why the tremendously growth in popularity over the past couple years. But then again, why would they not? They are a convenient way to get your information heard with limited effort from both sides.  Not familiar with what podcast are or how businesses are leveraging them as an effective content marketing platform? They are a series of audio recordings that are accessible online from devices such as your computer or cell phone. Think of a talk show on the radio, it is a very similar thing but much more convenient because you can listen to them on your own time and own pace.  Another advantage is the flexibility and control the producers have over the format…

6 Must Have Traits of a Successful Entrepreneur

What do people such as Bill Gates, Walt Disney, & J.K. Rowling all have in common? Yes, they are all entrepreneurs but they share more than that. They have achieved success because of their similarities as well as their ability to design something unique. They were, at one time, ordinary people just like you and me. So if they can achieve their goals, what's to say we can't have similar success? By passionately possessing and exemplifying the following traits, you can be one step closer to your ideal goals. Take risks. Now we know what you are thinking, every entrepreneur pours thousands of dollars into their business originally so we are simply referring to financial risk. However, that is not always true. Sometimes the time and work that goes into a business initially, outweighs the…